SAP Web Channel

Sales in the e-commerce sector have been rising steadily for years. In addition to conventional B2C stores, more and more companies are expanding their web sites to include business customer portals. For those already using SAP, the SAP Web Channel application provides an ideal foundation for future online business.
 
SAP Web Channel is the successor to SAP E-commerce and like its predecessor, it seamlessly integrates with SAP ERP or SAP CRM backend processes. It supports B2C stores as well as B2B scenarios for business customers and partner stores. SAP Web Channel also allows your sales team to enter orders on behalf of your customers directly in the system. 
 
Benefits of a online store based on SAP Web Channel:

• Use the Internet as a new sales channel; present and sell your products around the clock 
• Reduce your data entry work for orders since customers do the ordering themselves 
• Increase data quality thanks to system verifications in the store 
• Accelerate delivery times through direct integration with your ERP or CRM system.

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Integration with your existing SAP environment

SAP Web Channel uses your existing data and processes and communicates with your SAP ERP or SAP CRM system via standard interfaces. With a fully integrated SAP system environment, the need for costly interface development and maintenance is eliminated. All data required by the SAP Web Channel application comes directly from the SAP backend. This includes customer login data, authorizations, catalog structure as well as product or availability information.

SAP NetWeaver platform

You can run the SAP Web Channel application completely on your existing SAP NetWeaver platform. The NetWeaver Development Infrastructure (NWDI) is the central component of the Java development for SAP and enables you to enhance and maintain the store application.

SAP Web Channel for SAP ERP

SAP Web Channel for SAP ERP is the most basic version of SAP Web Channel solution. Like SAP E-Commerce, this version offers the following benefits:

• Provides a secure, user-friendly online store
• Fully integrates with your current SAP environment 
• Fully integrates with your backend business processes and modules such as SAP PP, SAP FI/CO, etc. 
• Ensures consistent inventory management thanks to central data management in SAP 
• Allows real-time communication between the store and the backend system thanks to standard SAP interfaces 
• Supports different languages and currencies 
• Displays customer-specific prices during the order process (based on the pricing terms stored in SAP) 
• Lets you create customer-specific product catalogs 
• Lets you sell configurable products with the help of the SAP Internet Pricing & Configurator (IPC) 
• Allows you to use the SAP authorization concept

SAP Web Channel as an enhancement to your SAP CRM system

If you use SAP CRM as a backend system, you can provide your marketing team with many tools that extend beyond the actual scope of the store. Comprehensive CRM capabilities are the result.

• SAP E-Marketing: Plan marketing campaigns in your CRM system and for special target groups and implement them using SAP E-Commerce. This solution helps you track the success of your activities. 
• SAP E-Service: Open a service portal for your customers. Allow them to register the products they purchase and find out about solutions to problems.

We'll be happy to answer any questions you may have about SAP Web Channel. Just give us a call or send us an e-mail.