From 5th to 8th March 2013, experts from SYCOR GmbH will appear at the CRM 2013 international
conference in Las Vegas.
With a dedicated Sycor booth, Sycor will once again showcase its expertise and SAP E-Commerce
products for the SAP CRM community at the conference. Since 2009, Sycor has actively participated
in the CRM congresses hosted by Wellesley Information Services.
SAP Web Channel Experience Management
Visit the session of the project success story from one of our customers -
Honeywell ACS - at the CRM 2013 in Las Vegas.
Case study: How Honeywell ACS optimized its online shop for a superior Web channel
Wednesday, March 6, 2013
2:00 pm - 3:00 pm
Andy Diehl and Dan Anderson, Honeywell Automation and Control Solutions
Hear firsthand how Honeywell Automation and Control Solutions (ACS) successfully revamped
its SAP Web Channel 7.0 business-to-business (B2B) shop for a superior Web experience that helped
increase customer loyalty and boost e-commerce sales. Get an understanding of the business drivers
behind the company's decision to revamp its Web presence, including customer research results
indicating that the Web channel experience was lacking. Learn how the project team gleaned insights
from this customer feedback that helped define the project scope, from key deliverables and
required resources to the project timeline. Explore various online shop optimization processes the
company implemented — from an enhanced search engine optimization (SEO) strategy to Web page design
and layout improvements. See how the company reduced the number of clicks necessary to place an
order. View before-and-after demos of the Honeywell ACS Web shop for a firsthand look at the
innovative ways Honeywell ACS overhauled its online shop.
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